I was always the only one — the only woman, the only person of color, the only mother in the room. I knew my perspective was valid, even if it wasn’t always validated. And I wanted more. I wanted to work at a company that valued every part of me. I wanted a place where I could speak freely, where my ideas were considered creative and not crazy. I wanted to work with intelligent people who loved their work and cared about the people it impacted. People like me — people of color, people with families, people who care. When I couldn’t find that place, I started my own.
At Tote + Pears, we’re a team dedicated to doing meaningful work, who show up every day authentically and unapologetically, eager to listen and learn and grow. We seek purpose in the work we do. And we push creative boundaries as we give a voice to those so often overlooked — women, people of color, parents, _________.
We create brand experiences that a woman can appreciate: content that answers their questions, products that fulfill their needs, designs that catch their eye and marketing campaigns that meet them where they are.
And we're looking for a dynamic Director of Marketing to help us (and our clients) reach more people. Is that you?
Past experiences don't tell a complete story, so if you don’t have all the qualifications, apply anyway. We want to know who you are.
What you’ll be doing:
- Ensuring a brand's story is shared across platforms (email, social, events, audio and video) and that we’re constantly improving an audience’s experiences through creative ideas and data-driven facts.
- Translating the vision of a brand into executable plans and go-to-market strategies that meet a business need.
- Continually seeking feedback and conducting competitor and client insight analyses to improve the brand and increase brand awareness and equity and ensure key performance indicators are met.
- Planning and executing communications and media actions on all digital and traditional marketing channels.
- Reporting back on the success of your campaigns, using data as a critical driver for your ideas, plans and correlated success.
- Assisting with new product launches as well as developing new business opportunities.
- Managing the budget for advertising and promotional items.
You’re equipped with:
- Experience: You have 7+ years of experience successfully marketing brands. You can build and maintain brand integrity across digital and experiential marketing initiatives.
- Leadership: You've built, scaled and managed marketing teams and are eager to do the same at Tote + Pears. Leading by example, you can think big, dive in and help others be their best self.
- Creativity: you’ll be the chief marketer for the T+P and our client's brands. You will bring your own creative ideas to the table and execute on a shared vision.
- Strategic + Tactical: You’re a strategic thinker eager to get into the details. You’re able to create and execute your plans.
- Communication: Excellent written and oral communication skills.
At T+P, we care about you and your family. What you’ll get:
- 100% remote, always.
- A part-time position with the opportunity to go full-time.
- You own your own work schedule.
- Collaborative team — we work in cross-functional teams pods.
- Plenty of growth opportunities. We care about you, personally and professionally. We offer growth plans and mentorship opportunities that help you reach your full potential.